Colligent Brands. Move the needle.
Actionable consumer research derived from social networks. Focus media spend and increase effectiveness.
Based on 30+ psychosocial attributes among 145 million active consumers in Facebook, MySpace, and YouTube
Buy popular or statistically significant media liked by your customers - in TV, Radio, Print, and Online
Integrate media buys
with sales promotion,
PR, sponsorship and
direct marketing
with sales promotion,
PR, sponsorship and
direct marketing
"Media need to spend where the target consumer involvement, not just audience
size, is greatest. Only then can advertisers reasonably expect ROI."
 | - Dom Rossi, Executive publisher of U.S. magazines at Reader's Digest Association as quoted in "The Future of Advertising" by Joe Cappo |
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